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12.01.2015
Bentus Lab brings Sanitelle to international markets

At the end of 2014, Bentus Lab, the leading domestic manufacturer of antiseptics and disinfectants, brought their products to the EU market for the first time. The company signed a cooperation agreement with Mijas World Ltd, the Estonian company specializing in import and distribution of health products to the Baltic States and Scandinavia.

Before signing this agreement with the Estonian company, Bentus Lab products were available in the markets of Russia and CIS countries. Expanding sales geography is one of the companys strategic objectives. High product quality and sufficient production capacity allows meeting the needs of both domestic market and foreign consumers.

The use of antiseptics is not very popular among the population of the Baltic States, because there is no strong brand name on the market, which would be well-known to the buyer and would have a high level of consumer confidence,- says Tavi Maastik, CEO of Mijas World Ltd. Together with Bentus Lab, we look forward to developing hand sanitizers market in the Baltic States and Scandinavia, as well as to raising awareness of the population on both the commodity segment and the tendency of a healthy lifestyle in general. Out of cooperation with Bentus Lab, the founder and market leader in the skin disinfectants category, Mijas World Ltd got a reliable partner who produces high quality products and offers a 100% guarantee to its customers. It is important to note that Bentus Lab is licensed to produce, store and deliver ethanol non-food products that fully comply with the requirements of applicable laws.

Bentus Lab is actively developing activities to attract new foreign partners for profitable cooperation. Currently negotiations are carried out with companies from Europe, Asia and the Middle East. As part of the development of the export potential, Bentus Lab offers to its foreign partners three types of products: hands antiseptics for personal use, disinfectants for the professional market (including hospital segment), as well as antiseptics in the form of corporate promotional products and ambient media carriers.

About Mijas World Ltd.

Mijas World Ltd is an Estonian company founded in 2013. The corporation specializes in import and distribution of health products to the markets of the Baltic States. Mijas World is the official distributor of Sanitelle products and represents the brand in the Baltic States.

Mijas marketing group has 10 years of experience and over 100 successful campaigns in the market. It specializes in launching new products, increasing brand awareness and creating new market segments.

The company's mission is to raise awareness about healthy lifestyles through the range of high quality products and through effective marketing and communication activities. The company's goal is to become the leading importer and distributor of health products to the markets of the Baltic States.



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