April 24, 2014, Moscow — Bentus Lab, a well-known manufacturer of TM Sanitelle® antiseptics, and Rigla, a leading pharmacy chain, launched a line of TM SoftLife-Sanitelle antiseptics for co-branding purposes.
Out of cooperation with Bentus Lab, the market leader in the antiseptics category, Rigla got a reliable partner who produces high quality products and offers a 100% guarantee to its customers. Bentus Lab, in its turn, was able to increase the number of points of sale through the pharmacy chain which is well-known to the buyer and has a high level of consumer confidence.
Rigla pharmacy chain is the retail business segment of PROTEK company which is the largest holding company in the Russian pharmaceutical market. Rigla has over 990 pharmacies in 34 regions of Russia and is ranked first in the ranking of the largest pharmacy chains (according to IMS Health comprehensive national rating of pharmacy chains dated 31.12.2013). Rigla product range has approximately 20,000 products and over 600 of them are sold under own brands (generic brands). TM SoftLife is Rigla’s generic brand of personal care products.